TAIYAKI ICE CREAM HOLDERS REELING–IN NEW YORKERS

Social networks are running hot with this week's new fishy food trend. After the buzz of the avocado burger, mosaic sushi and the coffee cone, soft serve ice creams presented inside pancake–like fishes called taiyaki are making a splash on Instagram.

WHAT ARE TAIYAKIS?

Japanese Taiyaki are nothing new, having been around for over a century, yet having swum stateside they have become big fish in an equally big pond.

Making the leap from Tokyo street stalls to the recently opened Taiyaki NYC in Chinatown, New York City, the Japanese delicacy has been transformed into an effective ice cream cone.

Instead of housing the traditional sweet adzuki red bean paste filling, they now come with a variety of ice cream flavours suited to more sophisticated palettes, including green tea and toasted black sesame. 

Taiyaki means "baked sea bream" in Japanese and the origins of the small fish can be traced back to 1909 and the Naniwaya Souhonten shop in the Asabu-Juban district in Minato Ward, Tokyo.

Let's see how long this one lasts...